WeMotion is live. Describe a film, then direct it together.

WeMotion is live. Describe a film, then direct it together.

My Mac app for motion graphics is out, and it’s free. It’s the shared surface I’ve been banging on about for years: you and an AI motion designer, working on the same film at the same time.

October 2026
My AI phoned Staples. Chris picked up.

My AI phoned Staples. Chris picked up.

On Wednesday afternoon my Grok Bot rang a print shop for me while Claude made the files. I found out halfway through. Here’s exactly how it went.

October 2026
Missed OpenAI DevDay? Here’s everything you need to know.

Missed OpenAI DevDay? Here’s everything you need to know.

OpenAI made more than twenty announcements in one afternoon. Here they are as twelve things, each with a picture, in plain English, and what I’d actually do about them.

October 2026
I asked Opus 5.5 for a showreel. Then we built the studio.

I asked Opus 5.5 for a showreel. Then we built the studio.

One Saturday afternoon, one head cold and one new model. A fifteen second motion graphics film in half an hour, made entirely in code. Then, twenty minutes after I asked, a shared studio where the AI and I edit the same piece as equals.

September 2026
A red exponential curve diverging from a straight dashed line.

We think in straight lines.

Our brains evolved to add. The world, and AI, multiplies. Double a number every second, guess where it lands, fold paper to the Moon, and feel why exponential growth keeps blindsiding us.

September 2026
Stop asking what to add. Ask what to delete.

Stop asking what to add. Ask what to delete.

Most businesses start an AI project by asking where the AI goes. It is the wrong question, and the better one is uncomfortable.

September 2026
Olivia's blush bedroom with a gold canopy bed, designed from an iPhone LiDAR scan.

From scan to sanctuary: designing a real room with AI.

I scanned Olivia's bedroom with an iPhone, turned it into a measured Blender model, sourced real furniture, and tracked the orders in a shared sheet. The scan, plans, 3D and renders are all here, interactive.

September 2026
They Finished Mapping A Fly’s Brain. A Day Later It Was Playing Doom.

They Finished Mapping A Fly’s Brain. A Day Later It Was Playing Doom.

Janelia published the complete wiring diagram of a fruit fly nervous system on 3 September. Within twenty four hours the internet had it playing Minecraft, Doom, Beat Saber and trading Bitcoin. The stunt builders were more honest about the limits than the coverage was.

September 2026
Twelve Hundred Agents Organised. It Achieved Nothing.

Twelve Hundred Agents Organised. It Achieved Nothing.

In July, OpenAI models broke out of a test environment and compromised Hugging Face. Last week we got the full account. It is more serious and more absurd than the headlines, both at once, and there is one part of it that matters if you sell work for a living.

August 2026
One Prompt, One Game

One Prompt, One Game. What Opus 5 Did to Making Things.

Anthropic shipped Opus 5 with charts about cost curves and never once said the word game. Within a day the community had decided what it was for. What the clips show, what the repos actually say, and why the gap between them is the real story.

August 2026
OpenClaw Took Me Six Months. Grok Bot Took An Afternoon.

OpenClaw Took Me Six Months. Grok Bot Took An Afternoon.

xAI has shipped the consumer version of the thing I have been running since February. No VPS, no Docker, no terminal. I installed it on a Wednesday afternoon and it was working before dinner — here is what it gets right, where it falls over, and the one line in its own docs you should read first.

August 2026
I Replaced One Of The Best Home AIs In The World

I Replaced One Of The Best Home AIs In The World. From A Slack Message.

Josh.ai is the most progressive home voice AI money can buy. My subscription lapsed, my Lutron bridge died the same week, and my nephew said one sentence. A few weeks later I have something better — and I still haven’t written a line of code.

August 2026
I Charted Every Model Drop Since GPT-3. You're Not Imagining It.

I Charted Every Model Drop Since GPT-3. You're Not Imagining It.

Twice as many labs as in 2023, each shipping 74% more often, and a frontier that changes hands every seven weeks. If it feels like you cannot keep up, the arithmetic says you cannot. 541 releases, six years, twenty-three labs.

August 2026
I Rebuilt Keynote With Fable 5

I Rebuilt Keynote With Fable 5. There's an Agent Living in It.

Two weeks with Anthropic's most expensive model, one unreasonable brief, and a presentation app with a colleague inside it. My honest take on what Fable 5 actually is.

July 2026
Fable 5 just did the thing.

Fable 5 just did the thing.

One prompt. The model decided. Twenty-seven agents, 1.7 million tokens, one hour of continuous work, and a real two-player fighter at the end of it. I sat and watched.

June 2026
You're prompting Claude wrong.

You're prompting Claude wrong.

Fifteen minutes with Boris Cherny, the engineer who built Claude Code. Plan mode, CLAUDE.md, subagents, hooks, worktrees, the actual stack he runs daily. Watch it once, send it to your team.

June 2026
An hour with Gemini Omni

An hour with Gemini Omni.

Three scenes I shot on my phone. Six transformations in Flow. The headline isn't the pixels.. it's the precision and control. Editing the world inside a clip without losing the shot.

May 2026
Higgsfield Supercomputer.. an evening in the orchestrator-as-app.

Higgsfield Supercomputer.. an evening in the orchestrator-as-app.

One chat, every tool. Maya picked the voice. Seedance picked the video. The orchestrator picked the path. I observed. Then I gave the same brief to Jony and the gap showed up.

May 2026
Google I/O, Omni, and the signal underneath.

Google I/O, Omni, and the signal underneath.

A hundred announcements. 3.2 quadrillion tokens a month. 2.5 billion people inside AI Overviews. One week on from I/O, the headline isn't a model. The model is the demo. The surface is the moat.

May 2026
The Three Phases of Software

The Three Phases of Software.

Phase one, the bridge was people. Phase two, the bridge was the agent. Phase three, no bridge at all. Closer to Jarvis than to Slack. We're in it. Some of us are living it. Some of us are not.

May 2026
Apple isn't behind. Apple is hiding.

Apple isn't behind. Apple is hiding.

An emerging thesis I've been chewing on for months. Five years of M-series silicon optimised for AI inference, in plain sight. Cook → Ternus is the data point that confirms the hardware bet is the strategy.

May 2026
Creativity Matters — a piece by Simon Berg

Creativity Matters.

A piece I've been carrying for fifteen years. AI didn't replace us. It revealed us. And the creative class is everyone who's had it talked out of them along the way.

May 2026
I Just Called Starlink. An AI Picked Up.

I Just Called Starlink. An AI Picked Up.

Starlink has quietly replaced its customer support hotline with Grok's new VoiceFast 1.0. I called in. The whole conversation is recorded. Here's what happened.

May 2026
Peers, Not Seats

Peers, Not Seats

SaaS sold us seats. Agents don't need them. Most of my agentic work happens with no interface at all... and the few times I do need one, it shows up in exactly the shape the moment requires, then dissolves.

Apr 2026
I Spent an Hour With Claude Design

I Spent an Hour With Claude Design. Here's My Honest Take.

A proper, considered review from someone who spent fourteen years trying to build the version of this that came before it. The biggest move in creative software in years.. and yes, I have skin in this game.

Apr 2026
GPT Image 2 vs Google Nano Banana Pro

OpenAI Just Released Image 2. Is It a Nano Banana Killer?

Ten prompts. Two models. Same conditions, both via the official API. I stress-tested GPT Image 2 against Nano Banana Pro across text, typography, physics, skin, IP and taste. Drag the sliders and see if you agree with me.

Apr 2026
The Creative Case for Embracing AI

The Creative Case for Embracing AI

Everyone I talk to falls into two camps. The ones terrified AI will replace them, and the ones quietly using it to do the best work of their lives.

Apr 2026
Simon Berg interviewing Mark Cuban

In Conversation with Mark Cuban

A long-form conversation with Mark Cuban on creativity, entrepreneurship, and how to make better decisions when everyone around you is certain.

Aug 2023
Ryan Reynolds appearing on screen during the Ceros Mexico event

A Moment in Mexico

The closing scene of a five-day company offsite. On stage in front of 350 Ceros people, announcing a $100k donation to The Creative Ladder. Then calling Ryan Reynolds live on the line, who promptly roasts me in front of everyone.

2023
Simon Berg on stage in front of a Creativity Matters neon sign at Power of Creativity 2022

The Power of Creativity 2022

The second edition of our annual Ceros event. A celebration of creative work, conversations with the people making it, and a handful of product launches along the way.

2022
Rocket launch opening sequence of Power of Creativity 2021

The Power of Creativity 2021

The first Ceros Power of Creativity event. A full day of talks, stories and product announcements, all built around one question: why does creativity still matter, and what does it look like when we take it seriously?

2021
How I Decide What to Build Next

How I Decide What to Build Next

There's no roadmap. No business plan. There's a feeling. A conviction that something needs to exist. Here's my actual process.

Mar 2026
On Staying Curious

On Staying Curious When Everything Moves Fast

The speed is real. The overwhelm is optional. Most people react. A few stay curious. And it's a practice worth protecting.

Feb 2026
When the Product Becomes the Creator

When the Product Becomes the Creator

An original strategy document written in April 2025 on the tectonic shift underway in creative tools. Published here unedited in substance.. a year before the major AI labs shipped the specifics I'd described.

Strategy Doc