Fable 5 just did the thing.
One prompt. The model decided. Twenty-seven agents, 1.7 million tokens, one hour of continuous work, and a real two-player fighter at the end of it. I sat and watched.
You're prompting Claude wrong.
Fifteen minutes with Boris Cherny, the engineer who built Claude Code. Plan mode, CLAUDE.md, subagents, hooks, worktrees, the actual stack he runs daily. Watch it once, send it to your team.
An hour with Gemini Omni.
Three scenes I shot on my phone. Six transformations in Flow. The headline isn't the pixels.. it's the precision and control. Editing the world inside a clip without losing the shot.
Higgsfield Supercomputer.. an evening in the orchestrator-as-app.
One chat, every tool. Maya picked the voice. Seedance picked the video. The orchestrator picked the path. I observed. Then I gave the same brief to Jony and the gap showed up.
Google I/O, Omni, and the signal underneath.
A hundred announcements. 3.2 quadrillion tokens a month. 2.5 billion people inside AI Overviews. One week on from I/O, the headline isn't a model. The model is the demo. The surface is the moat.
The Three Phases of Software.
Phase one, the bridge was people. Phase two, the bridge was the agent. Phase three, no bridge at all. Closer to Jarvis than to Slack. We're in it. Some of us are living it. Some of us are not.
Apple isn't behind. Apple is hiding.
An emerging thesis I've been chewing on for months. Five years of M-series silicon optimised for AI inference, in plain sight. Cook → Ternus is the data point that confirms the hardware bet is the strategy.
Creativity Matters.
A piece I've been carrying for fifteen years. AI didn't replace us. It revealed us. And the creative class is everyone who's had it talked out of them along the way.
I Just Called Starlink. An AI Picked Up.
Starlink has quietly replaced its customer support hotline with Grok's new VoiceFast 1.0. I called in. The whole conversation is recorded. Here's what happened.
Peers, Not Seats
SaaS sold us seats. Agents don't need them. Most of my agentic work happens with no interface at all... and the few times I do need one, it shows up in exactly the shape the moment requires, then dissolves.
I Spent an Hour With Claude Design. Here's My Honest Take.
A proper, considered review from someone who spent fourteen years trying to build the version of this that came before it. The biggest move in creative software in years.. and yes, I have skin in this game.
OpenAI Just Released Image 2. Is It a Nano Banana Killer?
Ten prompts. Two models. Same conditions, both via the official API. I stress-tested GPT Image 2 against Nano Banana Pro across text, typography, physics, skin, IP and taste. Drag the sliders and see if you agree with me.
The Creative Case for Embracing AI
Everyone I talk to falls into two camps. The ones terrified AI will replace them, and the ones quietly using it to do the best work of their lives.
In Conversation with Mark Cuban
A long-form conversation with Mark Cuban on creativity, entrepreneurship, and how to make better decisions when everyone around you is certain.
A Moment in Mexico
The closing scene of a five-day company offsite. On stage in front of 350 Ceros people, announcing a $100k donation to The Creative Ladder. Then calling Ryan Reynolds live on the line, who promptly roasts me in front of everyone.
The Power of Creativity 2022
The second edition of our annual Ceros event. A celebration of creative work, conversations with the people making it, and a handful of product launches along the way.
The Power of Creativity 2021
The first Ceros Power of Creativity event. A full day of talks, stories and product announcements, all built around one question: why does creativity still matter, and what does it look like when we take it seriously?
How I Decide What to Build Next
There's no roadmap. No business plan. There's a feeling. A conviction that something needs to exist. Here's my actual process.
On Staying Curious When Everything Moves Fast
The speed is real. The overwhelm is optional. Most people react. A few stay curious. And it's a practice worth protecting.
When the Product Becomes the Creator
An original strategy document written in April 2025 on the tectonic shift underway in creative tools. Published here unedited in substance.. a year before the major AI labs shipped the specifics I'd described.
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