I Spent an Hour With Claude Design

I Spent an Hour With Claude Design. Here's My Honest Take.

A proper, considered review from someone who spent fourteen years trying to build the version of this that came before it. The biggest move in creative software in years.. and yes, I have skin in this game.

Apr 2026
GPT Image 2 vs Google Nano Banana Pro

OpenAI Just Released Image 2. Is It a Nano Banana Killer?

Ten prompts. Two models. Same conditions, both via the official API. I stress-tested GPT Image 2 against Nano Banana Pro across text, typography, physics, skin, IP and taste. Drag the sliders and see if you agree with me.

Apr 2026
The Creative Case for Embracing AI

The Creative Case for Embracing AI

Everyone I talk to falls into two camps. The ones terrified AI will replace them, and the ones quietly using it to do the best work of their lives.

Apr 2026
Simon Berg interviewing Mark Cuban

In Conversation with Mark Cuban

A long-form conversation with Mark Cuban on creativity, entrepreneurship, and how to make better decisions when everyone around you is certain.

Aug 2023
Ryan Reynolds appearing on screen during the Ceros Mexico event

A Moment in Mexico

The closing scene of a five-day company offsite. On stage in front of 350 Ceros people, announcing a $100k donation to The Creative Ladder. Then calling Ryan Reynolds live on the line, who promptly roasts me in front of everyone.

2023
Simon Berg on stage in front of a Creativity Matters neon sign at Power of Creativity 2022

The Power of Creativity 2022

The second edition of our annual Ceros event. A celebration of creative work, conversations with the people making it, and a handful of product launches along the way.

2022
Rocket launch opening sequence of Power of Creativity 2021

The Power of Creativity 2021

The first Ceros Power of Creativity event. A full day of talks, stories and product announcements, all built around one question: why does creativity still matter, and what does it look like when we take it seriously?

2021
How I Decide What to Build Next

How I Decide What to Build Next

There's no roadmap. No business plan. There's a feeling. A conviction that something needs to exist. Here's my actual process.

Mar 2026
On Staying Curious

On Staying Curious When Everything Moves Fast

The speed is real. The overwhelm is optional. Most people react. A few stay curious. And it's a practice worth protecting.

Feb 2026
When the Product Becomes the Creator

When the Product Becomes the Creator

An original strategy document written in February 2025 on the tectonic shift underway in creative tools. Published here unedited in substance.. eighteen months before the major AI labs shipped the specifics I'd described.

Strategy Doc