I've been doing this for thirty years. Not watching from the sidelines... actually building things. Companies, products, creative tools used by millions of people. And the whole time, I never stopped believing that creative thinking isn't a soft skill. It's the whole game.

The world spent decades sidelining creative people. Treating the thinkers, the neurodivergent, the ones brave enough to see differently... as if they were colouring outside the lines in a meeting room full of spreadsheets. And yet everything that matters... every product, every culture moment, every experience that sticks... exists because someone dared to think differently.

That's changing now. The creatives are having their moment. I want to be there for it. Building in public, figuring it out loud, bringing people along for the ride. Not because I have all the answers. Because I'm genuinely obsessed with finding them.

The dream is pretty simple: wake up every day and make whatever pops into my head, with people I love, in spaces I love being in. Digital and physical. Serious and ridiculous. Whatever's vibing.